Operations first. Sales next. Always in the field.
Seventeen years in commercial fire and security. Nine of those running service delivery before I closed a single sale. Based in Frisco, serving the full DFW metroplex in English and Spanish.
I'm Sonia Taylor, an Account Executive based in Frisco, TX, with 17 years in the commercial security, fire, and life safety integration industry. My territory is the DFW metroplex, where I work with manufacturing facilities, property managers, and private schools on video surveillance, access control, intrusion, managed services, and fire alarm and life safety systems.
I started in service operations, not sales. From 2008 to 2017, I ran service delivery for a major national integrator, starting at its San Francisco branch and moving to its Texas branch at the end of 2015, where I managed 350+ customers, a team of six, and $650K in monthly service revenue. In 2016, that Texas branch posted a $7.2M record year, the highest-profit year in its 12-year history. When I moved into sales in 2018, I brought that operational context with me: I know what a system looks like after the installation crew leaves.
I serve DFW commercial buyers in both English and Spanish, a native speaker of both, educated at the National Autonomous University of Mexico (UNAM) in Mexico City.
Hablamos Español- 17+
- Years in the field
- 350+
- Commercial accounts
- 9 yrs
- Running service ops
- EN / ES
- Fully bilingual
From Service Operations to Strategic Sales
My career in commercial fire and security started in 2008 on the operations side at Convergint Technologies, where I joined the San Francisco branch as a Service Coordinator. I was promoted to Service Supervisor in 2013, and when my family relocated to Texas at the end of 2015, I carried that role into the Frisco branch. As Service Supervisor I managed a base of 350+ customers, a direct team of six, and monthly service revenue above $650K. We kept systems running, handled compliance inspections, and made sure what got installed actually performed. There was no margin for overselling what the service team couldn't support.
In 2016, the Texas branch posted its best year in its 12-year history: $7.2M in service revenue, its highest profit on record. That number came from how the team operated, not from any single decision, the right processes, the right people in the field, and a clear picture of what each customer needed.
In 2018, I moved into sales as an Account Advocate, then served as a Service Account Executive from 2019 through 2022 and stepped into an Install Account Executive role in 2023. The transition from service to sales meant bringing nine years of operational reality into every prospect conversation. I understood the post-installation side of every proposal I put in front of a client. Across those sales roles I grew a book of 15 strategic accounts and closed managed services and subscription agreements up to $500K. Those weren't one-time installs; they were long-term partnerships built on accurate scoping and delivery that matched the promise.
In 2025, I joined Pavion as an Account Executive serving the DFW territory. Pavion is an SDM Systems Integrator of the Year recipient with 70+ US locations across the country, and joining their team let me apply my combined operational and sales background to a national integrator's resources while staying focused on the local relationships that matter to DFW commercial buyers.
I know what a system looks like after the installation crew leaves. Sonia Taylor
What I Bring to a Commercial Security Engagement
The first thing I do with any new client is scope the actual need before recommending anything. Consultative selling, in practice, means I'm asking questions about your facility, your compliance timeline, your existing systems, and your budget constraints before I've opened a product catalog. The result is a proposal that fits your situation, not a package that has to be talked down later.
When a project spans multiple phases, I coordinate across engineers, project managers, and service delivery teams so you have one point of contact throughout. Cross-functional work is something I've managed since the service operations days, and that continuity matters most on large or complex jobs where communication gaps are where projects go sideways.
My 15 strategic accounts at Convergint were long-term partnerships, not one-time installations. I build client relationships that outlast the initial project because the follow-on work, whether it's additional access control phases, system expansions, or recurring inspection services, depends on trust built during the first engagement. Nine years running post-sale service delivery means I know which promises can be kept. I don't make ones that can't.
NFPA standards, OSHA requirements, and Texas fire code are not abstract to me. I have managed compliance for 350+ commercial facilities across varying inspection cycles, building types, and occupancy classifications. When a complex contract or multi-stakeholder deal requires careful coordination, that's where the negotiation background I built closing the contract volumes I did at Convergint becomes practical rather than theoretical.
The Verticals I Know Best
Manufacturing facilities have a specific set of fire and security challenges: large floor plans, production equipment that complicates detection and suppression planning, OSHA compliance requirements, perimeter security across shift changes, and limited on-site IT staff who can't manage a fragmented vendor list. I work with manufacturing facilities in DFW on fire alarm design and inspection, perimeter access, and video coverage across production and warehouse environments. The goal is a system that meets code and actually works with the facility's operations, not against them.
Property managers and commercial landlords face a different kind of complexity: multi-tenant buildings where fire alarm compliance responsibility spans both the building core and individual tenant improvements, outdated systems that fail inspection cycles and surprise ownership during lease renewals, and pressure to consolidate vendors without sacrificing coverage. My commercial real estate and property management clients rely on me to bring access control and video surveillance solutions that work across common areas and tenant spaces, with a single point of accountability.
Private K-12 campuses in Texas have seen safety requirements become significantly more specific in recent years. Campus access control, visitor management, emergency notification, and aging communications systems all require coordinated planning. I work with private schools in DFW to address those requirements in a way that fits school budgets and the academic calendar, including technology integration for campus communications systems that serve both daily instruction and emergency response.
Shipping and logistics operations face their own mix of fire and security pressures: sprawling distribution centers and cross-dock facilities, high-value inventory moving through around the clock, constant traffic from drivers and third-party carriers who aren't permanent staff, and loading docks and yards where most loss and liability happen. I work with warehouse and distribution clients in DFW on access control that separates drivers from staff at the gate and the dock, video surveillance across yards, docks, and storage that supports both loss prevention and freight-damage claims, and fire detection built for high-pile storage and large open floor plans. The goal is coverage that keeps freight moving and gives you a clear record when something goes wrong, without slowing the operation down.
Working in English and Spanish
I am a native speaker of both English and Spanish, educated at the National Autonomous University of Mexico (UNAM) in Mexico City. Spanish isn't a language I studied for work, it's native to me, and I've used it professionally throughout my career.
For DFW commercial buyers who prefer to conduct business in Spanish, that means procurement meetings, facility walk-throughs, contract reviews, and ongoing project communication can happen entirely in the language that works best for you. No interpreter, no translation lag, no cultural friction. It is a practical advantage that comes up more often than people expect in a market as diverse as the DFW metroplex.
Where I Work
I cover the DFW metroplex, including the cities here. Each one runs its own AHJ, its own permit sequence, and in some cases its own fire code edition; the city pages carry the verified specifics, from plan review portals to alarm registration deadlines.
- Frisco New-construction permits, EPR plan review, 2024 IFC
- McKinney Industrial growth, sprinkler-first plan review, 2024 IFC
- Plano Corporate campuses, Class A multi-tenant, 2024 IFC
- The Colony Grandscape venues, assembly occupancies, 2024 IFC
- Little Elm US 380 retail, MyGov submittals, 2018 IFC
- Allen Established mixed-use core, third-party review trial, 2021 IFC
Let's Talk About Your Facility
If you have a question about your fire alarm compliance status, want to think through what an access control upgrade would look like for your building, or are starting to plan a system for a new facility, I'm glad to start there. No pressure, no pitch.