Operations first. Sales next. Always in the field.
Seventeen years in commercial fire and security. Nine of those running service delivery before I closed a single sale. Based in Frisco, serving the full DFW metroplex in English and Spanish.
I'm Sonia Taylor, an Account Executive based in Frisco, TX, with 17 years in the commercial fire alarm, security, and technology integration industry. My territory is the DFW metroplex, where I work with manufacturing facilities, property managers, and private schools on commercial fire alarm systems, access control, video surveillance, and technology integration.
I started in service operations, not sales. From 2008 to 2017, I ran service delivery for a major national integrator's Texas branch, managing 350+ customers, a team of six, and $650K in monthly service revenue. In 2016, that branch posted a $7.2M record year, the highest-profit year in its 12-year history. When I moved into sales in 2017, I brought that operational context with me: I know what a system looks like after the installation crew leaves.
I serve DFW commercial buyers in both English and Spanish. I am a native speaker of both, educated at the National Autonomous University of Mexico (UNAM) in Mexico City.
Hablamos Español- 17+
- Years in the industry
- $7.2M
- Record service-revenue year
- 350+
- Customers served
- Bilingual
- English & Spanish
From Service Operations to Strategic Sales
My career in commercial fire and security started in 2008 on the operations side at Convergint Technologies, working their Texas branch as a Service Supervisor. That role meant managing a base of 350+ customers, a direct team of six, and monthly service revenue above $650K. We kept systems running, handled compliance inspections, and made sure what got installed actually performed. There was no margin for overselling what the service team couldn't support.
By 2016, the branch had its best year in its 12-year history: $7.2M in service revenue, its highest profit on record. That number came from how the team operated, not from any single decision. We had the right processes, the right people in the field, and a clear picture of what each customer needed.
In 2017, I was promoted to Account Executive. The transition from service to sales meant bringing nine years of operational reality into every prospect conversation. I understood the post-installation side of every proposal I put in front of a client. Over the years that followed, I grew a book of 15 strategic accounts and closed managed services and subscription agreements up to $500K. Those weren't one-time installs; they were long-term partnerships built on accurate scoping and delivery that matched the promise.
In 2025, I joined Pavion as an Account Executive serving the DFW territory. Pavion is an SDM Systems Integrator of the Year recipient with 70+ US locations across the country, and joining their team let me apply my combined operational and sales background to a national integrator's resources while staying focused on the local relationships that matter to DFW commercial buyers.
What I Bring to a Commercial Security Engagement
The first thing I do with any new client is scope the actual need before recommending anything. Consultative selling, in practice, means I'm asking questions about your facility, your compliance timeline, your existing systems, and your budget constraints before I've opened a product catalog. The result is a proposal that fits your situation, not a package that has to be talked down later.
When a project spans multiple phases, I coordinate across engineers, project managers, and service delivery teams so you have one point of contact throughout. Cross-functional work is something I've managed since the service operations days, and that continuity matters most on large or complex jobs where communication gaps are where projects go sideways.
My 15 strategic accounts at Convergint were long-term partnerships, not one-time installations. I build client relationships that outlast the initial project because the follow-on work, whether it's additional access control phases, system expansions, or recurring inspection services, depends on trust built during the first engagement. Nine years running post-sale service delivery means I know which promises can be kept. I don't make ones that can't.
NFPA standards, OSHA requirements, and Texas fire code are not abstract to me. I have managed compliance for 350+ commercial facilities across varying inspection cycles, building types, and occupancy classifications. When a complex contract or multi-stakeholder deal requires careful coordination, that's where the negotiation background I built closing the contract volumes I did at Convergint becomes practical rather than theoretical.
The Verticals I Know Best
Manufacturing facilities have a specific set of fire and security challenges: large floor plans, production equipment that complicates detection and suppression planning, OSHA compliance requirements, perimeter security across shift changes, and limited on-site IT staff who can't manage a fragmented vendor list. I work with manufacturing facilities in DFW on fire alarm design and inspection, perimeter access, and video coverage across production and warehouse environments. The goal is a system that meets code and actually works with the facility's operations, not against them.
Property managers and commercial landlords face a different kind of complexity: multi-tenant buildings where fire alarm compliance responsibility spans both the building core and individual tenant improvements, outdated systems that fail inspection cycles and surprise ownership during lease renewals, and pressure to consolidate vendors without sacrificing coverage. My commercial real estate and property management clients rely on me to bring access control and video surveillance solutions that work across common areas and tenant spaces, with a single point of accountability.
Private K-12 campuses in Texas have seen safety requirements become significantly more specific in recent years. Campus access control, visitor management, emergency notification, and aging audiovisual and communications systems all require coordinated planning. I work with private schools in DFW to address those requirements in a way that fits school budgets and the academic calendar, including technology integration for campus AV and communications systems that serve both daily instruction and emergency response.
Working in English and Spanish
I am a native speaker of both English and Spanish, educated at the National Autonomous University of Mexico (UNAM) in Mexico City. Spanish is not something I studied; it is how I grew up, how I think, and how I work.
For DFW commercial buyers who prefer to conduct business in Spanish, that means procurement meetings, facility walk-throughs, contract reviews, and ongoing project communication can happen entirely in the language that works best for you. No interpreter, no translation lag, no cultural friction. It is a practical advantage that comes up more often than people expect in a market as diverse as the DFW metroplex.
Let's Talk About Your Facility
If you have a question about your fire alarm compliance status, want to think through what an access control upgrade would look like for your building, or are starting to plan a system for a new facility, I'm glad to start there. No pressure, no pitch.